Team England Launches ‘Bring It Home’ Campaign Ahead of 2022 Commonwealth Games

13 Oct 2021

By: Sport Industry Group

Tokyo 2020 gold medallists Max Whitlock, Kadeena Cox, Tom Dean, Alex Yee, and many other stars, have come together to support Team England’s ‘Bring It Home’ campaign ahead of next year’s home Commonwealth Games in Birmingham.

'Bring It Home’ is the first campaign to be delivered by Cake, the sport, entertainment, and culture agency of Havas, after being appointed in March to lead the digital communications strategy, PR and content production for Team England ahead of and during Birmingham 2022. Cake co-produced the film with Stamp Productions.

The new campaign celebrates what competing on home soil means to the athletes, as well as shining a light on the people and communities who they’re aiming to bring success ‘home’ for.

Next year will see the most diverse Team England ever with hundreds of athletes from every corner of the country competing to follow in the footsteps of the likes of Jonathan Edwards and Kelly Holmes and capitalize on the once in a lifetime opportunity to bring home success in their own country.

The new film which can be seen across Team England social channels also features Andrea Spendolini-Sirieix (Diving), Chelsie & Josh Giles (Judo), Emily Campbell (Weightlifting), Niall Farrell (Boxing) and Siobhan Fitzpatrick (Wheelchair Basketball).

Chief Executive of Commonwealth Games England, Paul Blanchard, said on the launch of Bring It Home: “Nothing will feel more special to those selected to represent Team England than competing in front of a home crowd. It’s important to connect our diverse set of athletes with the fans ahead of what’s going to be an incredible Games next year in Birmingham”.

The 2022 Commonwealth Games, held in Birmingham, is set to have the largest ever female and para sport programme in history after new disciplines such as Women’s T20 Cricket, Beach Volleyball and Para Table Tennis were confirmed.