Team GB launches new I Am Team GB campaign

16 Jul 2021

By: Sport Industry Group

Team GB has launched the latest instalment of its I Am Team GB campaign ahead of the Tokyo 2020 Games.

The campaign centres around the Festival of Sport event, which takes place on 14th and 15th August, and aims to encourage the nation to ‘get up and get active’ for this year's event. Team GB says the event is ‘inspired by the magic of the Tokyo 2020 Olympic Games’, and aims to give the public the ‘chance to get up and get active in a way that suits you’.

The launch film, produced and created by LiveWire Sport and Founder Creative, features Olympians Zoe Smith and Beth Tweddle, as the country prepares for the start of the Tokyo 2020 Olympic Games