27 Oct 2021

By: Sport Industry Group

Today marks 100 days to go until the 2022 Winter Olympic Games in Beijing, an important staging post for the British athletes training hard to add their names to the final Winter Olympic squad, which Team GB has marked with a new video, produced by 2021 Sport Industry Awards Highly Commended Agency of the Year, LiveWire Sport. 

So far, six curlers have been assured of their places on the plane, with the final British squad who travel to Beijing set to contain a blend of faces old and new across the seven sports, 15 disciplines and 109 events. Indeed, curling will get the action underway next year, with the early rounds beginning on February 2, two days before the opening ceremony.

Seven events are new additions to the schedule for 2022, including mixed team competitions in freestyle skiing aerials, ski jumping, snowboard cross and short track, while the women’s monobob adds a solo element to a sport which retains its two-man, two-woman and four-man disciplines.

Big air will also make its debut appearance in Beijing and that could be music to the ears of Izzy Atkin, who took bronze in the event at the 2019 World Championships and added a maiden World Cup medal later that year.