Team GB marks One Year to Go with Dear Tokyo spot

23 Jul 2020

By: Sport Industry Group

Team GB has marked the one year to go milestone for the rescheduled Olympic Games Tokyo 2020 with a new spot as part of its ‘This is What Makes Us’ marketing campaign.

Entitled ‘Tokyo Is What Makes Us’, the ‘open letter’ to the Japanese capital focuses on Team GB’s diversity as it seeks to bring the nation together ahead of the Games.

Narrated by double Olympic taekwondo medallist Lutalo Muhammad, Tokyo is What Makes Us acknowledges challenges faced by the Tokyo Organising Committee and nods to the 1964 Games, also hosted in Tokyo, which were the first to be staged in Asia. The new spot recalls how those games symbolised peace and says next year’s edition will be ‘a beacon of hope to the world’ as well as a celebration of unity.