Formula E and UNICEF have announced the launch of Take a Breath, a campaign and short film featuring actor and UNICEF Ambassador, Tom Hiddleston.
The campaign aims to highlight the impact air pollution has on children as well as giving advice to consumers and businesses on ways to improve it.
According to a statement issued by the all-electric racing series, 'This year alone, 600,000 children globally under the age of five will die from causes related to air pollution, and if levels of current air pollution continue to rise, by 2050, that figure is likely to increase by as much as 50 per cent.'
Produced by creative agency WING - directed by Will Ingham and produced by Molly Clifton - the two and a half minute film opens with a spoken word short film.
“Air is life and must be protected for our children. Children globally are growing up in a world made more dangerous and uncertain because of our changing climate," says Hiddleston. "Formula E and UNICEF have come together to create Take a Breath, a short film that aims to raise awareness and highlight the importance of clean air, in order to make a better, safer world for every child.”
Julia Palle, Director of Sustainability, Formula E said, “Take a Breath is fundamental in raising awareness of air pollution and ways we can all act to reduce it for the sake of current and future generations.”
“Formula E was founded to drive e-mobility development and reduce emissions, and impactful partnerships and campaigns sit at the heart of our work in delivering sustainable change. As the first global sporting organisation to partner with UNICEF, we are helping create a cleaner, safer and more sustainable environment where children and future generations can thrive.”