A bumper year of action saw lots of creative work done throughout the sector, with video taking a leading role in activation's across the country.
Below are the top five most-watched videos in the Sport Industry TV section this year.
The thrilling finale to the Premier League season was captured by the video cameras of the in-house digital team at Manchester City.
An unprecedented tit-for-tat battle at the top of the table saw both teams finish within a point of each other and the defending champions City winning out after coming from behind to beat Brighton on the final day of the season.
At the opposite end of English football’s pyramid system, Stevenage of League Two captured the sponsorship of global chain Burger King, who proceeded to try to turn the lowly team into one of the most well-known in the world.
The Stevenage Challenge asked football fans around the world to recreate goals while wearing Stevenage FC shirts - which bear the Burger King logo on the front - and post the video online to boost the club’s digital visibility.
As part of their ongoing partnership with England’s men’s and women’s football teams, Head & Shoulders enlisted Claudia Winkleman in a video to show support for the Lionesses ahead of their FIFA Women’s World Cup campaign.
The players took the star through her paces with a series of training drills before the celebrity hosted a Q and A with the players.
When Daniel Ricciardo hangs up his Formula 1 helmet, he may not look for a career as a car salesman after being overlooked for employee of the month by manufacturer INFINITI.
The driver showed off his customer service skills as well as his marketing ideas in the five minute slot which aimed to show off INFINITI’s role as Technical Partner to Renault F1 Team.
Marriott Hotels captured the final spot in our top five this year for their Old Trafford Seat of Dreams unveil in October.
The hotel chain set up a soft right on the halfway line where a lucky fan could win the opportunity to watch a Manchester United match from the best seat in the house - as well as watching the match alongside a club legend.