Two Circles urges sport to capitalise on post-Covid demand

11 Feb 2021

By: Sport Industry Group

Two Circles have released findings from a recent digital event hosted for its UK and EMEA clients, calling for sport to embrace innovation to capitalise on post-Covid demand.

The agency - which won the Agency of the Year Award at the Sport Industry Awards 2020 - says that, while it can’t predict when restrictions will be lifted across the world, it does have data to suggest there will be a ‘pent-up demand’ for sport once they are.

In a new half-hour long spot - The Bounce Back - the agency looks at how that pent-up demand will manifest itself, and what the implications are for sports rights-owners.

The clip above shows CEO Gareth Balch explains that those rights-owners who innovate around experiences, and communicate better than ever  - not those who stick to tradition - will be the ones who lead the ‘Bounce Back’ once restrictions are lifted.