The Union Cycliste Internationale (UCI) has launched a new campaign dubbed ‘Ride and Smile’ with the aim of promoting cycling to all communities.
The initiative, which includes this 90-second video, underlines the mental as well as physical benefits of cycling, with the UCI’s 194 national federations set to take the message worldwide.
UCI President David Lappartient said: “Around the world there are two billion people that cycle. With the campaign we have launched today we are looking to encourage every cyclist to ride more and to grow cycling’s popularity on the five continents, in line with the UCI’s Agenda 2022, one of the objectives of which is to increase the appeal of our sport.
“We know that cycling helps improve people’s quality of life, is environmentally friendly, and has a beneficial effect on their health. It is also an activity that brings joy to people and makes them smile, which is what the Ride and Smile campaign aims to highlight.”