UEFA unveils Conference League trophy and branding

25 May 2021

By: Sport Industry Group

UEFA has unveiled the branding of its UEFA Europa Conference League competition, which will begin during the 2021/22 season.

The brand will be ‘heavily intertwined’ with the UEFA Europa League from a marketing perspective and the brand identities of the two competitions are part of the same family - containing ‘different expressions’ of a device referred to as the ‘energy wave’.

UEFA has confirmed that the Europa Conference League and the Europa League will both use the same anthem.

Meanwhile, it has also revealed the trophy for the new competition, which consists of 32 hexagonal spines – one for each team in the group stage of the competition.