UEFA #WePlayStrong - new YouTube channel

21 Jan 2019

By: Sport Industry Group

UEFA has recruited some of the biggest names in women’s football to form a dynamic content creator squad for its new-look, always-on Together #WePlayStrong YouTube channel.

Swedish defender Petronella Ekroth, who moved to Italian giants Juventus this season, will become part of the channel’s team of vloggers, alongside UEFA Women’s Euro and UEFA Women’s Champions League 2017-18 winner Shanice van de Sanden of Olympique Lyonnais and Netherlands. They are also joined by world champion freestyle footballer and #WePlayStrong ambassador Liv Cooke.

The channel will offer a variety of fresh, original content, focusing on themes such as daily insights into players’ routines, funny challenges, beauty and style content and health and fitness advice, as well as providing a platform for inspiring women and players across Europe, who love football, to share their experiences of the beautiful game.