Umbro get creative with Blood In Blood Out

12 Oct 2020

By: Sport Industry Group

Umbro have released a new film celebrating football shirt lovers around the world through a new collaboration with artists Blood In Blood Out – known for their ’mash-up’ kits.

Throughout the short, Umbro explore the many teams around the world they have agreements with and offer fans the chance to pick four kits that represent the multiple cultures they are a apart of for a single 'combined' shirt.

The kits are then created by Blood In Blood Out and given to the fans as a unique identifier of what makes them 'them'.