Umbro launches new campaign for England Rugby kit reveal

07 Sep 2020

By: Sport Industry Group

Umbro has revealed the new kit which will be worn by England’s rugby players following its appointment as Official Technical Kit Partner to England Rugby.

A new campaign, created by MATTA, will see the kit launched under the title ‘Tried and Tested, By England, For England’, which will build on the brand’s history in rugby, which stretches back to its support of the successful 1971 British & Irish Lions Tour - still the only Lions team to win a Test series in New Zealand. 

The launch showcases both England men’s and Red Roses players putting the kit through its paces in a sports science, lab-testing environment.