UNITED RUGBY CHAMPIONSHIP DIGITALLY REVEALED

27 Apr 2022

By: Sport Industry Group

The United Rugby Championship (URC) has digitally revealed the trophy that will be presented to the league champions at the first URC Grand Final on 18th June.

The silverware is the result of a collaboration between the Bath-based design agency Matter and master silversmiths and Sport Industry Group partner Thomas Lyte, makers of the FA Cup, the William Webb Ellis Rugby World Cup, the Ryder Cup and the Sport Industry Awards.

With the URC trophy in the final stages of production at the Thomas Lyte workshop, fans around the world have been treated to a digitally created 3D visual of the trophy, named the Array. Thisaway, who led the URC rebrand, steered the design brief for a contemporary re-style of a traditional cup that represents the boldness and diversity of the URC.

The Array’s bold outline is created by joining together four U-shaped arms in a nod to the four regional shields, while also matching the URC’s arcing logo. This creates eight robust handles and invites the trophy to be held by a group so that the message of teamwork is placed at the heart of the on-field celebrations.

Etched on the arms are the logo designs created to represent the Irish, Welsh, South African and Scottish-Italian shields while the word ‘champions’ is engraved in different languages. The Array is capped at the top by a crown which appears to levitate above the rim of the trophy and will have a bespoke design that changes each season.

Imaginative engineering also allows for coloured light to illuminate the centre of the U-shaped arms and up to the top of the trophy to produce a glowing effect around the crown. Finally, when the crown is removed it uncovers a central cup which allows the URC champions to indulge in one of sport’s most cherished traditions and truly enjoy the taste of victory.