Vitality launches series of films to encourage heathier lifestyles

25 Oct 2021

By: Sport Industry Group

Vitality, the health, life and car insurance and investment company, is unveiling a series of short films that share first-hand experiences of people who have overhauled their lifestyle using sport and exercise as the catalyst. 

Featuring real life accounts, the short videos aim to inspire people to get more active as part of Vitality’s core purpose – to make people healthier and to enhance and protect their lives. The films also showcase in a relatable way the positive impact rewards and incentives can have in encouraging people to change their behaviour and approach to health and wellbeing.

The film tells the inspirational story of Bristol-based entrepreneur and mum of two Mel Bound, who went from wondering if she’d walk again to creating This Mum Runs, a community of more than 150,000 mother-runners. As a sports science graduate and lifelong runner Mel had always been physically active. Yet having suffered a serious back injury in 2010, and with two young children, Mel struggled to stay active and fell into a period of depression, which had a significant impact on her home life and relationships.

In 2014 Mel’s life changed forever when she posted on a Facebook group looking for a run partner in her local area. 75 women turned up to run with Mel that night and This Mum Runs was born. Six years on and tens of thousands of free weekly runs later, This Mum Runs now boasts more than 150,000 active members from across the UK and enables mums of all ages from a range of backgrounds and fitness abilities to stay active.

Vitality has been the Official Wellness Partner of This Mums Runs since October 2020, which has enabled them to invest in supporting the community through a range of initiatives - including Vitality hosted expert events - that have added huge value to the community and positively impacted their health and wellbeing.