Vitality presents... Jessica's 'parkrun heroes’

18 Apr 2019

By: Sport Industry Group

Dame Jessica Ennis-Hill is the face of a new campaign exploring the ‘power of parkrun’ by Sky Media and insurance provider Vitality.

The original film series features 10 first-hand accounts of people who have used parkrun – a free five-kilometre event that takes place globally every Saturday – to support them through challenging times in their lives.

‘Jessica’s parkrun heroes’ will be available on Sky’s On Demand service from 22nd April and on the Sky Sports Mix channel from 13th May, with Sky Media promoting the content over ‘top picks’ – the sought-after promotional spot.

Ennis-Hill, who is a Vitality ambassador, won the gold medal in the heptathlon at the London 2012 Olympic Games.