Wattbike launches Only For The Obsessed spot

14 Nov 2019

By: Sport Industry Group

UK company Wattbike has launched its first US campaign as it launches its Atom smartbike in the country.

The new spot, created by UK creative agency Matta, is entitled ‘Only For The Obsessed’, and targets dedicated cyclists.

The core message - that the Wattbike Atom ‘is not for you’ unless you are one of 'The Obsessed' - highlights the passion that cyclists have for their sport as well as the product’s performance insights which help users push themselves to their limits.