We Are Undefeatable campaign launches new TV ad

13 Jul 2021

By: Sport Industry Group

We Are Undefeatable has launched a new TV ad.

The Sport England-backed campaign was launched in 2020 by 16 charities in a bid to encourage disabled people and those living with health conditions to get active.

The new spot aims to show that, when it comes to being active, a little bit goes a long way.

Sport England says that research shows some 56% of people with a health condition are still worried about leaving the house to be active, and the campaign aims to support those people to find ‘little ways’ that work for them to help them get moving.