The Wild for The National Lottery - Dreams

19 Jun 2019

By: Sport Industry Group

National Lottery operator Camelot has released a new ad titled ‘Dreams’ to highlight how it is supporting local football projects across the UK through Good Causes funding. 

The ‘feel-good’ advert, has been created by Jungle Creation's The Wild, focusing on local clubs and organisations which have shared in £150m of funding awarded to grassroots football. The ad will be followed by the release of two mini-documentaries which will highlight individuals who have benefited most from the injection of funding.

Hayley Stringfellow, Head of Brand Marketing at Camelot added: "Players of National Lottery games raise around £30m for Good Causes every single week. We have thousands of stories to tell about the amazing things that are happening thanks to National Lottery funding, and it’s great to shine a spotlight on the funding of local football projects and the positive impact it has on individuals and communities.”